Privacy Policy

1. Who We Are

This policy applies to the website phenomenalpoolscapes.com and any related contact forms, operated by:

2. Information We Collect

We collect information in two ways: directly from you, and automatically when you visit our site.

Information you provide to us:

• Full name
• Phone number
• Email address
• Property address or service location
• Project details, preferences, and any other information you include in your message

Information collected automatically:

• Pages visited and time spent on each page (via Google Analytics)
• General location (city/region level)
• Device type, browser, and operating system
• Referring website or ad source (via Google Ads)
• Cookies and similar tracking technologies (see Section 5)

Satellite/map imagery:

When we use Mapbox to view satellite imagery of a property address for estimating purposes, that address may be processed by Mapbox's servers.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and schedule consultations or estimates
• Follow up via phone, text, or email about your project
• Send automated text messages through our CRM (GoHighLevel) — these are sent only to leads who have submitted a contact request
• Understand which marketing channels bring in leads (Google Ads conversion tracking)
• Analyze site usage to improve our content and user experience (Google Analytics)
• Maintain internal business records

We do not sell your personal information. We do not use your data for spam or unrelated marketing.

4. Third-Party Services We Use

Our website and business operations rely on the following third-party services. Each operates under its own privacy policy.

Google Analytics

Used to track website traffic and user behavior in aggregate. Data is anonymized before being sent to Google.

Google Ads

Used to track conversions from paid advertising campaigns and improve ad targeting.

Formspree

Processes contact form submissions and forwards them to our email. Your form data passes through Formspree's servers.

GoHighLevel (CRM)

Our customer relationship management platform. Stores lead contact information and sends automated follow-up texts and emails. GoHighLevel is a U.S.-based service.

Mapbox

Used internally to view satellite imagery of property addresses when preparing estimates. Your address may be sent to Mapbox's API for this purpose.

5. Cookies

Our website uses cookies — small text files stored in your browser — to recognize returning visitors and track usage patterns. We use:

• Analytics cookies (Google Analytics): Help us understand how visitors use the site. No personally identifiable information is shared.
• Advertising cookies (Google Ads): Track which ads led to website visits or form submissions so we can measure campaign performance.

You can disable cookies in your browser settings at any time. Note that some site functionality may be affected. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

6. Your Rights Under California Law (CCPA/CPRA)

If you are a California resident, you have the following rights regarding your personal information:

• Right to Know: You can request a summary of what personal information we have collected about you in the past 12 months, including the categories and specific pieces of data.
• Right to Delete: You can request that we delete personal information we have collected from you, subject to certain exceptions (such as legal obligations).
• Right to Correct: You can request that we correct inaccurate personal information we hold about you.
• Right to Opt Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioral advertising. No opt-out is needed, but you may contact us to confirm.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, contact us at:

We will respond within 45 calendar days. If we need additional time, we will notify you of the extension and the reason.

7. Data Retention

We retain contact and lead information for as long as necessary to fulfill your project or maintain a business relationship, and for a reasonable period afterward for record-keeping and legal purposes. CRM records are reviewed periodically and inactive leads may be purged at our discretion. You may request deletion at any time (see Section 6).

8. Data Security

We take reasonable steps to protect your information, including using reputable third-party platforms (Formspree, GoHighLevel) that employ encryption and industry-standard security controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website is intended for adults seeking pool and landscape services. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy occasionally. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after a change constitutes your acceptance of the updated policy.

11. Contact Us

Questions, requests, or concerns about this Privacy Policy? Reach out to us directly: